You may be curious about why our brand logo is a hand gesture, "✌"? In fact, this gesture represents the letter "U" in sign language and is closely related to the story of our gallery brand.

Coffee by U is derived from a gallery called CONTEMPORARY BY U, located on a street full of artistic vibes, often showcasing contemporary and street art. We discovered that the signatures of these street artists were not composed of English letters but often made up of sign language.

Inspired by these street artists' signatures, we wanted to cleverly combine coffee and art. We hope Coffee by U will become a space for artists and culture enthusiasts, where they can appreciate world art and culture while enjoying delicious coffee.

Therefore, our coffee shop has also become a gathering place for local artists and culture enthusiasts. Here, you can enjoy specialty coffee from around the world while admiring the works of artists from various countries or participating in some interesting cultural activities.

In short, our brand story originates from the sign language signatures of street artists. We hope to combine coffee and art and provide a shared and creative space for local artists and culture enthusiasts. We believe that every cup of CBU coffee is a work of art and look forward to your tasting and exploration.